Nature Baby is a family business specialising in products which nurture you, your baby and nature. Since we began, our product range has been constantly evolving and expanding. We offer a beautiful range of organic cotton and merino baby clothing, sleepwear, bedding and botanical skincare alongside our Kid Nature range for children aged up to 4 years.

Established in New Zealand in 1998 and begun as a quest for innovative products for our own family, we found that like us - many other parents wanted their children to grow up in a beautiful, non-toxic world. Parenthood is a constant learning curve and the vast array of choices we are offered today is overwhelming. However, concerns about toxicity and the commercial drive of much of what's on shop shelves has sparked many parents to consider what their alternatives are. Because we see babies as so precious and sensitive to their surroundings, all Nature Baby products are carefully selected for quality, purity, design and are produced in such a way that cares for the Earth and its workers.

Shop online at www.naturebaby.co.nz

Auckland stores

• 433 Richmond Road, Grey Lynn
• 4 Morgan Street, Newmarket
• The Department Store, 10 Northcroft Street, Takapuna